Rimmel London Moisture Renew Lipstick is a new line of lipsticks that aim to provide opaque lip color with moisturizing properties. These lipsticks are available in 25 shades and retail for $6.99-$7.49 for 0.14 oz of product and can be purchased at CVS, Target, Walgreens, and Walmart. The shade I received is called Berry Rose and is a medium, slightly blue-based raspberry pink with a pinky-silver metallic sheen.
This lipstick is packaged in a silver bullet with a square shaped base; the cap is a slightly sheer purple color and has an angled top with an engraving of a crown. On the bottom of the packaging is a sticker that has the name of the color; the sticker itself is colored to correspond with the color of the lipstick. For this specific shade, there's a slight difference in the color of the lipstick and the color of the sticker (the sticker being a matte raspberry and the lipstick being metallic and more blue-based). I don't think you'd be able to rely on the sticker itself to tell you the shade, which is unfortunate seeing as another sticker that's been placed on the lipstick prevents you from opening it to check out the actual product color.
The formula of this lipstick is a lightweight, very moisturizing one that glides on incredibly smoothly. This shade was semi-opaque with one swipe and fully opaque with two. I wore it for 2 hours before I noticed slight fading, and at the 3-hour mark there was significant fading, so I re-applied. It's definitely not a long-wearing formula, but most moisturizing lipsticks aren't. This lipstick didn't feather around the edges of my lips as much as other moisturizing lipsticks do, but I'd still recommend a lip liner or primer to prevent feathering completely.
These lipsticks have a pretty strong floral/baby powder scent. I did notice throughout the day, especially the first few hours of wear, that I kept getting whiffs of it, so if this scent isn't one you like, it's something to consider when making your purchase.
This lipstick kept my lips very moisturized throughout the day, so I like it :) In the fall and winter months my lips get really chapped and dry, so will be using this lipstick a lot during that time. Also, the shade Berry Rose is really great for those seasons :D
^Swatch of Rimmel Lipstick in Berry Rose. Photographed in the shade.
^Swatch of Rimmel Lipstick in Berry Rose. Photographed in direct sunlight.
^Rimmel Moisture Renew Lipstick in Berry Rose.
*Product provided by Influenster for testing and reviewing purposes.