E.L.F Cosmetics Cream Eyeliner is a cream-formula eyeliner that dries down to a matte finish. It is available in ten different shades, from neutrals to brights . The one I purchased is Black. This eyeliner retails for $3.00 for __ oz. of product and can be purchased at EyesLipsFace.com and Target (Target only carries the shades Black and Coffee).
The formula for this cream liner is a very soft, lightweight one that dries down to a matte finish. It is opaque with one swipe, but a little patchy, so I always do two swipes. The color itself is a pretty dark black, but not the blackest I've come across (this is really only noticeable when applied next to or on top of darker eye makeup). It applies wonderfully on the waterline and tightline - opaque with one swipe and no noticeable patchiness.
I wore this eyeliner on the upper lash line for around 7 hours to test it out and saw no noticeable fading. However, I did notice some smudging on the lower outer lash line; I used tissue paper to remove the smudged liner and was surprised by how quickly it wiped away. Also, wiping it away didn't mess up my foundation or concealer underneath at all, so the smudging doesn't bother me all that much. Cream and gel eye liners tend to be a little more difficult to remove, and this one was no different. I found that holding a makeup wipe - or a cotton round with makeup remover - over my eyes for about 15 seconds made the product come off much easier.
This eyeliner also came with a tiny little angled eyeliner brush. I actually really like using this brush when I'm going for a thicker winged eyeliner - which is pretty much every time I wear makeup :p If you prefer thin eyeliner, though, I'd suggest purchasing a separate eyeliner brush, like this one or this one.
I really like this eyeliner. It glides on smoothly, dries down fairly quickly, and lasts all day without fading. And since it's only $3, I think this will probably be my go-to liner from now on!
^Cream Eyeliner swatch, photographed in the shade.
^Cream Eyeliner swatch, photographed in direct sunlight at sunset.
^ELF Cream Eyeliner in Black, applied in a thin layer to upper lash line.
^ELF Cream Eyeliner in Black, applied in a thick layer to upper lash line. Also applied onto the tightline and the waterline.
^ELF Cream Liner on upper lash line in my Holiday Party eye look.
^I used ELF Cream Liner in Black for my Glitter & Sparkle Challenge entry on Savvyist.